Be'nishan inks MoU with WayCool for last mile delivery of perishable produce

New Delhi: Be'nishan, one of the state level federations of farmer collectives in Telangana, announced that it has entered into a Memorandum of Understanding (MoU) with Agri-commerce firm WayCool Foods. The two groups have signed an MoU for effective supply of Agri-produce from farmers and FPOs in the state of Telangana.

According to the MoU, Be'nishan shall be the aggregator and supplier of all such Farmers Produced Organisation (FPO)-sourced produce. This partnership is intended to include commodities such as pulses such as red gram, bengal gram, green gram; spices including chillies, tamarind, turmeric etc.; oilseeds such as groundnut, sesame and other commodities that can be defined during the course of the one-year MoU.

IAS Sandeep Kumar Sultania, Secretary, PanchayatiRaj and Rural Development, Government of Telanagana, said, "We are extremely glad to partner with WayCool as we believe that they can help our farmer members achieve better returns for their produce. WayCool's aim to build the world's largest food development and distribution services company and positively impact the lives of Indian farmers is closely aligned with our state level goals."

"Given their level of advancement in use of technology and market reach owing to their strong network across the country, we are eager to partner and are sure that this association will be a fruitful one for both parties for years to come," he added.

Be'nishan, a farmer's collective unit in the state, facilitates market linked production of fruits, vegetables, spices and incentivizes quality production of the same. Whereas WayCool focuses on food development and distribution. Its operation is spread across product sourcing, food processing, branding and marketing, last mile distribution, and farm inputs.

"Be'nishan has been at the forefront of uplifting the livelihoods of farmers in Telangana and providing a way to liquidate their produce. Leveraging our knowledge of deep tech and analytics, we can help the farmers understand the demand and supply of produce required in order to achieve good results via our state-of-the-art food supply chain. We feel this is a mutually beneficial relationship as apart from fresh produce liquidation benefits for both parties, we also see a great deal of assistance the farmers from Be' nishan will gain from our OutGrow program and vice versa," said Karthik Jayaraman, Chief Executive Officer and Co-Founder, WayCool Foods & Products Pvt Ltd.